Corporate Strategy

Bismillahirrahmanirrahim..
Alhamdulillah a’la kulli hal..

Salam everyone,

New entry new topic… (^_^)   

    

          For this new entry, I want to share with all of you about new topic which is ‘Corporate Strategy’.. To me, this topic is very interesting because it focusing on strategy making in diversified enterprise. I will tell a bit of content in this topic which involving diversification strategies, corporate strategy options and others. 

          First of all, diversification terms in business means some of development of strategy which allowing a company to enter a new business that are not related with current products or services. In addition, when any company want enter a new business, they can choose any of three forms which are acquisition, internal startup or joint ventures. Diversification by acquisition more focusing on entry barriers like acquiring technological knowledge, build a supplier relationships, achieving scale economies, building brand awareness and securing adequate distribution. For internal startup, it can be defined as corporate venturing while a new business by Joint Ventures which involving two parties and more. 

            There are four strategy options of company which involved in diversification business which is;

1) Broaden the diversification base.
2) Divest some businesses and retrench to a narrower diversification base.
3) Restructure the company's business lineup.
4) Pursue multinational diversification. 

That’s all for this topic, may Allah bless us for everything that we do...(^_^)